"Apps" can be a compass or a game or any number of things. Apps are available at Apple.com and they allow an iPhone user to customize their phone. The user can then give feedback on the app to other users and so the community helps determine which the "best" ones are.
As an owner of a Sidekick (which has had tremendous technical issues in the last week or so) I should not really talk smack about other phones, but... I just don't buy into the app hype. I might change my tune when I get a smart phone, but I've never really seen someone using an iPhone or seen an app and thought, "Damn, son, I gots to get me one of them." Nor did I think something more grammatically correct and/or consistent with how I actually speak (even internally).
But this morning I read about an app that I consider to be awesome. Not because it would change my life. Not because I ever even see myself using it (if I had an iPhone) but because it's a pretty funny idea and I like how the app is willing to step on the toes of those who don't get the joke (and/or think it's funny).
What is this app? Pepsi makes AMP, evidently. And AMP is, evidently, an energy drink ... ? I have never consumed it nor ever really spent much time thinking about it. Until now.
Check out the "AMP UP Before You Score" iPhone app:
That just strikes me as funny. Women are, of course, much like snowflakes (unique, cold, etc., etc.) but they also can be loosely categorized. It doesn't diminish the singularity of the individual, and if a person (be he a man or a woman) relies purely on archetype to make decisions about the woman then he/she might be making a mistake... but some women DO dress alike. Some women DO have similar interests. And these similarities, when taken to extremes, are funny. This app will be an ongoing source of (branded) entertainment, poking fun at perceptions of groups of single women.
Some people/party poopers are evidently upset about the "poor taste" of the app. Fuck that. It's not about being cruel to women--it's about being cruel to PEOPLE (and it's only light cruelty... not fingernails have been harmed in the making of this app). A male version of this would be just as funny (types of guys that will hit on you, how to understand and stave them off, etc.) but it wouldn't be as applicable to the target audience. Because the target audience is extreme. And male.
If it's not a popular app: that's fine. Vote with your... hmm... vote. I don't see how outrage should have any place in this analysis and I don't even need to make any hormone jokes to support my position.
So I say, as a relatively non-extreme non-AMP drinking non-iPhone user: never apologize for being awesome, Pepsi. You're lucky that MTV didn't think of it first.
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